Hi. I’m Tommy Churchill, Product Strategist + User Experience Design Leader.

I craft and deliver delightful digital experiences that address user needs.

Featured work


Automating customer finances

Product Strategy And Design For Autonomous Finance

The business sought to improve the product and user experience and needed to solve for the following: improve customers’ ability to get started saving and investing, their ability stick with their regular savings program, and increase the likelihood that they achieve their financial goals. Through the product lifecycle, I imagined net-new automation capabilities and experiences by understanding customer needs, identifying integration points, and crafting and delivering simple, effective experiences to web and mobile apps.

Skills

UX research
Concept ideation
Design systems
Conversational design
Prototyping
Usability testing


Finding whitespace

0-to-1 Net-new Product Development For Improving Financial Outcomes

I generated a vision for addressing an unresolved customer need for those that require a helping hand to get on track with their finances. I bootstrapped a net new offering, side-of-desk, from inception to delivery. Then, I conducted an alpha pilot with early adopters to prove the desirability, feasibility, and viability of the product.

Skills

Product strategy + visioning
Primary research
Business case development
Financial modeling
User experience design


Improving conversion

Lead-gen experience clarity, content design, and conversion

Here, I helped the product team build consistency and scale by generating a simple responsive web design system of web components, patterns, and templates. With these elements in place, I guided the team to focus on where the experiences were being consumed the most—on mobile browsers—devising experiments that increased conversion to generate leads, which in turn increased sales of All-Inclusive vacation packages and excursions multiple times over.

Skills

Design systems
Multivariate testing
Prototyping
Responsive web design
Usability testing

Strategy

Information Architecture

Service design + capability mapping


Wireframing + Content Blocking

Storyboarding

About Tommy

Portrait of Tommy Churchill.

Hi, and thanks for stopping by. I’m an award-winning Product and User Experience Design (UXD) strategist, interaction designer, creative technologist, innovator, and product leader. I have built expertise in both early-stage startups and enterprise settings, and have hands-on experience shipping engaging digital solutions to Web, iOS, and Android.