Hi. I’m Tommy Churchill, Product Strategist + User Experience Design Leader.
I craft and deliver delightful digital experiences that address user needs.
Featured work
Automating customer finances
Product Strategy And Design For Autonomous Finance
The business sought to improve the product and user experience and needed to solve for the following: improve customers’ ability to get started saving and investing, their ability stick with their regular savings program, and increase the likelihood that they achieve their financial goals. Through the product lifecycle, I imagined net-new automation capabilities and experiences by understanding customer needs, identifying integration points, and crafting and delivering simple, effective experiences to web and mobile apps.
Skills
UX research
Concept ideation
Design systems
Conversational design
Prototyping
Usability testing
Finding whitespace
0-to-1 Net-new Product Development For Improving Financial Outcomes
I generated a vision for addressing an unresolved customer need for those that require a helping hand to get on track with their finances. I bootstrapped a net new offering, side-of-desk, from inception to delivery. Then, I conducted an alpha pilot with early adopters to prove the desirability, feasibility, and viability of the product.
Skills
Product strategy + visioning
Primary research
Business case development
Financial modeling
User experience design
Improving conversion
Lead-gen experience clarity, content design, and conversion
Here, I helped the product team build consistency and scale by generating a simple responsive web design system of web components, patterns, and templates. With these elements in place, I guided the team to focus on where the experiences were being consumed the most—on mobile browsers—devising experiments that increased conversion to generate leads, which in turn increased sales of All-Inclusive vacation packages and excursions multiple times over.
Skills
Design systems
Multivariate testing
Prototyping
Responsive web design
Usability testing
Strategy
Information Architecture
Service design + capability mapping
Wireframing + Content Blocking
Storyboarding
About Tommy
Hi, and thanks for stopping by. I’m an award-winning Product and User Experience Design (UXD) strategist, interaction designer, creative technologist, innovator, and product leader. I have built expertise in both early-stage startups and enterprise settings, and have hands-on experience shipping engaging digital solutions to Web, iOS, and Android.